Strategy
Execution

Export Strategy Development & Implementation

Comprehensive roadmap from market entry planning to execution, with KPIs and governance.

The Challenge

You have the ambition to export, but lack a cohesive strategy that connects market selection, go-to-market, operations, and governance. Ad hoc efforts lead to wasted resources and missed targets.

Our Approach

We co-create a multi-year export strategy with clear objectives, market sequencing, GTM tactics, operational requirements, budget, and governance. We support implementation through interim management or advisory roles.

Outcomes

  • Documented export strategy with 3-year roadmap
  • Market entry sequence and GTM plans per market
  • Operational and organizational requirements
  • Budget, KPIs, and governance framework
  • Implementation support options

What We Deliver

  • Export strategy document (objectives, markets, GTM, ops, budget)
  • 3-year roadmap with milestones and dependencies
  • KPI framework and reporting templates
  • Governance model (roles, decision rights, cadence)
  • Implementation toolkit (templates, checklists, playbooks)

Key Performance Indicators

  • Time to first market entry (months)
  • Export revenue (Year 1, Year 2, Year 3)
  • Number of markets entered
  • Customer acquisition cost (CAC) per market
  • Gross margin on export sales

How It Works

Our proven methodology

  1. 1

    Strategic alignment workshop (vision, objectives, constraints)

  2. 2

    Market and competitive analysis integration

  3. 3

    GTM and operational design

  4. 4

    Financial modeling and budget allocation

  5. 5

    Roadmap and governance definition

  6. 6

    Implementation kickoff and ongoing support

Frequently Asked Questions

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Let's discuss how this service can help achieve your European market goals.

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